I'm Drew — I work where design meets innovation — led by boldness and intention.
Select projects
Instagram Creator Inspiration
Creative Tools on Instagram
Make Facebook Yours
Press
Make Facebook Yours
Facebook campaign
Instagram now lets you add up to 20 songs to your Reels
The Verge
Video on Facebook keeps getting better
Facebook campaign
Creators@ Editing Tutorial
Instagram Campaign
97 Things Every UX Practitioner Should Know
O’Reilly
Facebook finally lets you turn off those annoying dots
TechCrunch
Can we design happiness?
Observer Media
About
I live by the motto the best way to predict the future is to build it. Throughout my career at companies like Instagram, Facebook, and Coursera, I’ve moved from a mission of empowerment to a focus on the long-term impact of the systems we build.
I’ve learned that designing for millions requires more than just craft—it requires leadership, influence, and a deep understanding of business. I use my voice to ensure we’re creating products that prioritize humanity and thoughtful design.
Outside the office, I’m always dreaming up something big. I have an endless list “potential” hobbies—from furniture design to sailing—but for now, my two young sons keep me plenty busy. Between the family adventures, you’ll find me hiking the redwoods, designing my home spa, or dreaming of the day I trade my desk for an old wood boat.
Education
MBA — Entrepreneurship and Strategic Innovation
University of Illinois Urbana-Champaign
MS — Management
University of Illinois Urbana-Champaign
