Guest Post, Inspiration, User Experience

Interview: How Non-Profits can use UX to Create Impact

Here, we are firm believers in how design can be used to create positive experiences, help people flourish and ultimately change the world in some way.

We were fortunate to be able to talk to designer and co-founder of GreatPositive, Matthew Martindale about how design can help non-profits increase their impact.

Talk a bit about GreatPostitive, its initiative, what you are trying to achieve and how did you come up with this idea:

Our mission is to create a global community for people who want to build a better world. By utilizing great UX/visual design, technology, and data—we are building an ecosystem that simplifies giving back by making opportunities more accessible, measurable, etc.


Co-founder, Carol Luong and I enjoy positively impacting the lives of others through the act of giving. And we’re a bit obsessed with ways to build communities that people aren’t just a part of online, but are an extension of who they are offline. So it made perfect sense to align the two and focus our time on work that means something to us. I don’t think we are building our company any more than I think we are simply just living our lives the way we want.

How do you help nonprofits and startups?

We help nonprofits scale their efforts without having to worry about design, marketing, and technology—as well as the people, time, and money to do it all effectively. There are close to 2 million registered nonprofits in the U.S. alone. Many struggle to keep the lights while people rely on them daily for the service they provide to their communities.

We don’t focus on helping startups, specifically. However, we are soon releasing a few features that allow groups to give back together and showcase their collective impact the same way individuals can do so on their own. This is exciting considering more and more brands are realizing the significant roles they can play.


How can nonprofits benefit from UX/UI designs?

Design can be emotional and impactful. It can tell a story and present hard-hitting facts that educate supporters, which leads to more donations, people pledging to volunteer, and sharing of a nonprofit’s message. The same way good UX drives more sales and customer loyalty for brands, good UX drives more ongoing support for nonprofits. However, nonprofits are selling the idea of giving, not receiving—which makes it that much more challenging. If the same amount of research and design quality is put into donation pages and volunteer call-to-actions as are put into selling products online, it’s amazing to think how many more people will follow through with their intentions and help.

At the end of the day, the best ROI is progress made.

Why is UX important for nonprofits?

Good UX is a lot of things. But most importantly, it respects a person’s time and establishes trust. And, in the context of giving back — a person’s generosity. People contribute more when they can feel the problem and then the result of contribution.

Charity:Water does an amazing job at first educating people about a problem and then responding to your generosity by informing you where your money is going, the problem it’s solving, who it impacts, and reminding you that none of it is possible without people like you. When nonprofits and their supporters are responsible for some of the most important work in the world, good can play a significant UX role in making sure people are educated, responsive, and can feel their impact.

At the end of the day, the best ROI is progress made.


Filed under: Guest Post, Inspiration, User Experience


Drew Lepp is a UX/UI designer and founder of TimeKat, who aims to create online experiences that help make people happier and more productive. She lives in Washington, DC and enjoys inventing terrible dance moves, never cooking and taking videos of her forever kitten, Tiny Taco.